Become the CHIEF of SORUDO in your country

The first franchise for warriors

Become the franchisee of our unique self-defence system, SORUDO, in your country!  We have 21 years of experience of  saving lives and awaking inner heroes worldwide. Help us spread this system and make a profitabele business of your Passion.

SORUDO is entirely based on real-life experience, statistics, research and constant testing. We’ll teach you how to get ready to defend yourself and your loved ones in the most critical situations.
From members of special forces to people in wheelchairs our techniques are easily applicable no matter the physical capabilities of our trainees. SORUDO simply works for everyone!

Where you can find SORUDO:

Instructors and Lecturers
People went through our courses
Courses and seminars per year
Years of experience

We’re looking for warriors

If you have been seeking for more realistic training of self-defense , you just found it! 

We are tirelessly and constantly looking for elite instructors and franchisees who can help as expand into their countries. Those, carefully selected & trained fighters/warriors, will organize reality-based self-defence courses of SORUDO, open new clubs, train and create heroes in their region! 

We are looking for people with passion and desire to save lives, who are ready to build-up and represent SORUDO in their country. 

We are looking for applicants with experience in martial arts, and doing business, who can share and support our values and become a part of our proud team. 


Reality based self-defense means for us the preparation for exactly what a real situations will look like. That means, you have to accept that the attacker is bigger than you, there might be multiple of them, and they can have weapons as well. We always adjusting our training considering these factors!

Contrary to conventional self-defense systems, we tend to criticize traditional techniques that are unlikely to work in real-life situations. We refuse bullshit systems and pointless training methods and use an honest approach for our solutions.

In our trainings, our goal is trying to get as close to reality as possible. We not only practice hand-to-hand self-defense, it is automatic for us to engage in weapons usage from both sides. Those you carry on your or improvise, and those you can take from the first attacker and use it to defend yourself against the rest of the attacker group.

How to become a SORUDO Franchisee

Only our best candidate can become our representative in their country.

We our franchise system you have the opportunity to become certified SORUDO instructor and collaborate with us as a business partner to spread SORUDO in your region.

Most importantly this is the opportunity to get the job you’ll be proud of now, and for many years ahead! You now have a chance to participate in saving lives, protecting vulnerable people and changing our society.

We’ll provide you with all the necessary know-how, support, products, marketing materials, etc., so you can become successful as a franchisee and devote yourself to it.

We are looking for few ONE franchisee in every country / region, who could help us to spread around.

For more information hit the “APPLY” button straight away. We can set up an online meeting, train together, get to know each other a little bit more or have a chat about possibilities and opportunities we can offer you.

SORUDO CAMP for becoming an instructor:

We organize the SORUDO Camp 3-4 times per year. In various types of length, formats and regions.  Sign up and we'll find the best solution for you!

Instructors camps 2021 Czech Republic

Instructors camps 2022 Brazil

Instructors camps 2022 Kenya

What else you should know:

Important information for franchisees

  • We will teach you how to run SORUDO clubs
    You’ll get all the instructions you need to start and run SORUDO club. At the same time, we’ll always cover your back and you’ll have our full support when it comes to management and marketing.
  • Wide opportunities
    With SORUDO you have the opportunity to target 50+ tested B2B sectors, open clubs for the B2C sector and spread online courses as well.
  • Fast return on investment
    We online require you to make a small initial investment to ensure the growth of your Franchise in the first months. This investment will return to you and multiply faster than you can imagine.
  • We give you the marketing materials you need
    We already have many marketing materials for our courses ready to be translated into your local language. We will give these to you alongside with other materials.
  • We’ll be here for you
    If you´ll run into a problem, the chances are that we’ve been there already and will be able to advise you. Just keep in touch.
  • You save 22 years of development
    We have been developing our self-defense system for more than 22 years. With getting the ready products you can focus on making sales immediately.
  • Help in getting the right team
    We will help you to hire the best instructor and sales team. After choosing them we will also prepare them for teaching and selling SORUDO.
  • A business that you will be proud of
    Saving lives and protecting people are key for us. Supporting these values you will be able to help people and be proud of what you do!
  • 10+ years licence
    We aim to find long-term partners, therefore, we give you the SORUDO licence for 10+ years. Even if your licence expires, you can renew it for free.
Who you will train/work with? / Join our team: 

Petr "Grandmaster" Moučka

Chief Instructor
Founder of SORUDO Reality based self defence system. 22 years of teachning and developing SORUDO. In total, 34 years of experience with martial arts.


Instructor from Kenya
Proffesional Muay Thai instructor, owner of security agency. First SORUDO instructor in Africa.


Instructor from Serbia/Sweden
Former profesional MMA Fighter, invited in UFC, more than 100 professional fights. Currently instructor of MMA, wrestling, BJJ, Boxing.


Country Instructor from Czech rep.
Special unit police officer, multiple national champion in BJJ and Wrestling. Former K1 fighter. Shooting and TCCC Instructor and SORUDO Country Instructor.


Country Instructor in Brasil
Muay Thai instructor, Aikido blackbelt and teacher. Working as bounty hunter for Judge.


Instructor from Bulgaria and Netherlands
Competitive fighter in Wrestling and BJJ. Fitness instructor and first SORUDO instructor in Netherlands.


Instructor from Mexico
Security professional, owner of security agency in Mexico. Specialist for security against Narcos. Shooting instructor. Already 12 years as SORUDO instructor.


Instructor from Kenya
Owner of security agency, contractor, combat military experience from Kongo. Head Krav Maga and Kapap instructor for Kenya.


Instructor in Israel
Police officer, military Krav Maga Instructor. Future chief instructor for police in Israel.

You can be here too!

Instructor in your country
Sign up for the Camp and become part of our instructor team!

More instructors

Meet them all at the SORUDO CAMP

Do you want to know more about SORUDO?

Try our Youtube channel

We try to translate some of our videos and publish it at least once a week. These videos are the easiest way to find out more about how we view self-defense, what's important to us and what we laugh at. (Don't forget to turn on the subtitles.)

Online courses on UDEMY

We are gradually translating our online courses into the Udemy portal. If you're interested in our courses on Udemy, subscribe first anyway. Subscribed lecturers get a substantial discount on all our online courses.

So what are you waiting for?

It’s non-binding, just apply and see it for yourself. After signing up, please check your email regularly.