The First Franchise for True WARRIORS
BECOME THE CHIEF OF SORUDO IN YOUR COUNTRY
Become the CHIEF OF SORUDO in your COUNTRY
THE FIRST FRANCHISE FOR TRUE WARRIORS
SORUDO creates heroes through the original training of our self-defense, first aid, and conflict resolution system. Become our franchisee in your country to help us fulfill our mission of saving lives and protecting people worldwide.
Where you can already find SORUDO:
Spread our unique system of Self Defense
A complex system that saves lives, and creates heroes able to protect everyone who needs it!
SORUDO is a reality-based self-defense system built on solutions that truly have the potential to save lives in real life situations. Such techniques must be easy to learn to make solutions useful in reality for anyone.
Using experience-based teaching methods to combine quick learnability, reality and enjoyability in our courses. This makes SORUDO easy to use, even for people without past experience or outstanding physical capabilities.
We solve any situation from its beginning until its end. Every course include prevention, communication, strategy, and techniques that help you avoid a conflict through effective self-defense, retreating, and potential medical self-treatment.
We use a science-based approach for constantly testing new techniques and educational methods and analyzing conflicts to offer the most suitable solution in any given sector.
What we mean by REALITY BASED SELF-DEFENSE
Reality based self-defense means for us the preparation for exactly what a real situations will look like. That means, you have to accept that the attacker is bigger than you, there might be more of them, and they can have weapons as well.
For example watch this video:
Where other systems fail, we provide a solution!
Our Mission
Save Lives
Protect People
Open Eyes
Our Vision
We are seeking Franchisees to help us grow into more than 190 countries.
We aim to expand SORUDO into different countries to create heroes and save lives globally. Our goal is to provide our complex self-defense system for anyone who needs it.
This year we aim to open new branches in at least 10 countries.
About The Franchise
THE FIRST FRANCHISE FOR TRUE WARRIORS
Make a living of doing what you love
Our Franchise can be a great combination of everything you need for happy life.
What we can do together
There are many options what we can do in your country, but we will probably start with:
Courses for companies
Video Content and online courses
Regular training (clubs)
Courses for women and kids
We will find you the best INSTRUCTORS
In last couple of years we tested more than 2000 aplicants and developed more than 70 instructors.
We pick only 1/50 to atend our camp for instructors and even there, not everyone will pass.
Our Results & Achievements
On the Czech market consisting of 10 million citizens - over the last 5 years.
83 saved lives
38 900+ participants
More than 721 courses annually
623 regular B2B clients
1311 participants at once
5 regional franchises
Our Ideal Franchisee
If you are still reading this page, there is a good chance it is you!
We are looking for someone with:
- Same valuesWe need someone who will share the passion for the product and its purpose of saving lives. Ideally, he is a warrior himself with martial arts or self-defence experience.
- Entrepreneurship and OwnershipAlso, you need to be able to take over ownership and the responsibility for results in your country. We will educate you, give you all the materials you need, but even though you can count on our help, the success of the franchise will depend on YOU.
- Sales and marketing talent/skillsBeing a good sales manager is one of the key characteristics we are looking for. Every market is slightly different so you will need to be able to transplant the marketing and sales processes into your local environment.
If you are this person, don't hesitate to apply, we can build something amazing together! Even if you wouldn't want to cooperate as a franchisee, still get in touch with us, we might be able to figure out some other ways of partnership.
Potential vs. Investement
Estimated yearly turnover: 110.000 € for every 1 million citizens in the country
Profitability: on average 53% of turnover
Return of your investement: 3-10 months
Licence: Unlimited (conditioned only with results)
Licence fee: from only 6.500 €
Depend on the country, but you can count it aproximatelly as: 10 local average sallaries.
Initial investment: from 14.000€
Depend on the country, but you can count it aproximatelly as: 20 local average sallaries.
Royalities: 5-19%
We are working on "let's share success model", and royalities are little bit progresive with your success.
What are you waiting for?
We only seek one franchisee for each country. Don't miss your spot!
Within a few days you'll be contacted by our Franchise director who will let you know the details of our possible co-operation.
Your future colleagues:
Who will you work with on your Franchisee journey
Petr Cihelník
Petr Moučka
Levente Zacsko
Where we plan to expand to?
You can apply from any country in Europe with exception of: Czech republic, Slovakia, Hungary and Poland
In the next phase of our franchising plan, we are looking forward to expanding into countries located in Europe where we have the most experience and resources. Being regionally close, we will be able to provide our franchisees the maximum support effectively and efficiently.
Germany
Bulgaria
France
Romania
Sweden
Estonia
UK
Moldova
Lithuania
Austria
Montenegro
Croatia
Serbia
Norway
Italy
Training camps abroad:
What you'll get for your investment
You will pay the cost of the license, so you can save 22 years of product development and more than EUR 1.000.000 in sales development. We have been building our Czech company for 22 years, Slovakian company for only 1 year, and in Poland, we broke into the market even after 3 months.
Team of Instructors
Hiring: We already have candidates in your country
Testing: We are picking only 1/50 of the candidates
Camp: Up to 14 days camp for instructors (to be ready to teach the courses)
Follow-up training: They get the option to continue training with us
Products
Courses for companies: 10 Best-selling topics for the B2B market
Clubs: Content of training for the public (1 year after initial training)
Seminars for the public: 3 Best-selling seminars for the public
Online courses: 10 Online courses (you can translate into the local language)
Marketing materials
Website: Website with more than 50 pages you can localize
B2B catalogues: 10 Best-selling product catalogues
More products: Up to 30 more courses we can follow up with
Videos: 100+ Videos (you can translate it into the local language)
Trademarks: You will be allowed to use the Trade-marks of "SORUDO" and "NoBullshit - Just reality" self-defense
History: You will instantly get 22 years of experience and authenticity to support your sales
Sales Team materials
Hiring: We can help you hire the best people
Testing: We are picking only 1/80 of the candidates
Sales training: More than 10 video lessons, 50 pages of instructions and regular training for your sales team
Other Benefits
Safety rules
Terms and conditions
Recommended equipment
How to become a Franchisee
We have plenty of candidates to become Franchisee, our focus is to test you, not just sell the Franchise to you.
Day 1: Application
After you apply it will take us 1-3 days to evaluate/read your answers and make a little research about you through the links you provided. Once we are done we will get back to you.
First week: Interview
It's typically done through an online meeting, where we want to discuss your motivation, expectations and answer all of your questions.
Week 1-2: Conditions and non-disclosure agreement
We want to be completely open since beginning and be able to share with you every important information. Therefore, after the interview we will sign with you a non-disclosure agreement.
In the same phase we will provide you with the Franchise contract template, and specify the conditions for your country.
Week 2-4: Test of cooperation
Our main motivation is not to sell Franchise but to build functional branches. Therefore, we wish to reserve the right to test your skills, and mutual cooperation. At least, you will have to go through:
• 1 day of testing to evaluate your talents and skillset
• 2 weeks testing project, when we will organize something together in your country to see how the cooperation could look like in future.
All of this is for being able to tell, if you will be able to handle the role of our Franchisee or not.
Week 3-5: Personal meeting
The best case scenario is to meet you in person and spend some time together, you can visit our offices, meet your team members and spend some time with us.
Ideally, we also handle some training together, you have to see SORUDO from first hand.
Week 4+ Franchise contract
We will need some formalities from you, criminal record, bank records and other key informations to evaluate if there are no skeletons in the closet.
History
Where we started and where we are now
2023
Because of our ambition to build SORUDO branches, and save lives all over the world, we built a franchising system to grow faster than ever before.
This year we plan to open at least 10 new franchise branches.
Branches outside Czech republic and their story:
How our branches perform in different countries
Slovakia
Poland
Kenya
Brazil
Mexico
What are you waiting for?
We only seek one franchisee from each country. Don't miss your spot!
Within a few days you'll be contacted by our Franchise director who will let you know the details of our possible co-operation.