THE FIRST FRANCHISE FOR TRUE WARRIORS
Become a FRANCHISEE of an innovative company based in the Czech Republic, which has been saving lives and inspiring heroism in people for 22 years.
This unique reality-based system of self-defense and conflict resolution is recognized in more than 17 countries and on several continents.
You can be a part of our story and save lives via the courses of our original self-defense system, first aid and resolving conflicts primarily organized for companies, government institutions, and law-enforcement agencies.
Become Director of SORUDO in your country
Our Results & Achievements on the market consisting of 10 million citizens over the last few years.
79 saved lives
389 companies and institutions
4 NEW Franchises last year
98 % of satisfied clients
Up to 500 candidates
More than 280 courses annually
96 % of clients are regular
Spread unique system of Self Defense
First of all, SORUDO is a reality-based self-defense system built on solutions that truly work and contain the potential to save lives. Such techniques must be easily comprehended to be applied practically, making them quickly learnable. We use experience-based methods of teaching to combine the quick learnability, reality and fun our courses have to offer. This makes SORUDO usable, and easily learnable even for people without previous experience.
We try to solve any situation from start to finish. Therefore, our courses include prevention, communication, strategy, techniques to diminish a conflict from effective self-defense based on real situations to retreating and potential medical self-treatment. Even someone without any fighting experience or practice in martial arts can learn SORUDO.
We apply a science-based approach, constantly testing new techniques / educational methods / analyzing conflicts at a given workplace, and looking for the most suitable solution.
The above-mentioned introduction is the reason for our success in a company clientele. Where the competition fails, we can provide a solution!
Business Model for Kenya:
The model is based on sales representatives who sell courses to companies. We have more than enough training programmes exclusively designated for more than 20 target groups and audiences, ranging from a one-day course to regular training sessions and training in-house instructors within the company.
In this model, the franchisee hires the instructors as employees or contrahents and provides them a commission for each completed training. Profitability ranges between 40 % - 70 %.
The model is designated around online marketing, advertisement and recruitment of local instructors via advertising on social media. You will be providing assistance to these instructors with filling the capacity of their clubs and courses. Additionally, you will share the incomes from the clubs with them.
Courses / Seminars:
In this model, the franchisee hires instructors who will become entrepreneurs shortly after. The instructors will need to pay a license (on monthly basis) to the franchisee for every club they own or run. Profitability ranges around 10 % - 50 % from the trade turnover of clubs, courses and seminars.
Investment in Kenya
Kenya is a market consisting of 50+ millions residents
Estimated trade turnover:
Franchise Turnover Rate in Europe: 40.000 € / 1 year / 1 million residents
For Kenya: 2.400.000 € / 1 year
Turnover Coefficient for Kenya based on the price: 2.000.000 € / 1 year
(Local price of the courses similar to the ones in Europe. - We based this on the research of local prices and it was confirmed by the instructors from the Philippines that applied for this scheme - business sample of 50 local instructors)
Turnover Coefficitent for the Philippines based on the demand of potential customers: 8.000.000 € / 1 year
(We have measured a 7 times greater demand for reality-based self defense compared to Europe.)
Price of the license:
Standard License Price: 800.000 € for 10 years
(10 % of estimated market result / 10 years)
Estimated Payback Period: 1 year
Licence: 10+ years
Price Quotation for the Philippines: 80.000 €
(Due to the Philippines being the first franchise in Asia, we want to use it as an argument and example for other countries in Asia.)
0 % for the starting period of the first 6 months
20 % turnover after the period of 6 months
The royalty fees are calculated only from the company clientele, not the clubs or the public.
The Franchise price includes:
The kick-off preparations for your business:
- Training for your chief-instructors
- Methodology for courses
- Basic equipment and gear for instructors
This also includes regular mentoring for the chief-instructor and the procuration of the training.
The preparations for your business in terms of sales:
- Methodology regarding the course sales
- Marketing Materials
- System of sales via online marketing (sales for public)
- System of sales via sales representatives (sales for the companies)
Recruitment of the Instructor Team:
- Recruitment of the instructors
- Selection process of the instructors
- Training of the instructors
Additional necessities for a successful start of your business in self-defense branch.