Become a FRANCHISEE of an innovative company based in the Czech Republic, which has been saving lives and inspiring heroism in people for 21 years. 

This unique reality-based system of self-defense and conflict resolution is recognized in more than 17 countries and on several continents.

You can be a part of our story and save lives via the courses of our original self-defense system, first aid and resolving conflicts primarily organized for companies, government institutions, and law-enforcement agencies. 

Become Director of SORUDO in your country

Our Results & Achievements on the market consisting of 10 million citizens over the last few years.

79 saved lives

This is the number of lives saved thanks to our courses which rises every year.

23.879 clients

This is the number of clients who have finished our courses, with more to come each year.

389 companies and institutions

Hundreds of companies can be considered our clients that have completed or are still taking our courses.

4 NEW Franchises last year

Our business model has been successfully adopted as a franchise in several countries.

98 % of satisfied clients

The vast majority of our clients leaves satisfied with our courses and regularly return.

Up to 500 candidates

The number of people applying for a job at our company every month. But we chose our applicants carefully so on average there is only 1% of them who get the job.

More than 280 courses annually

We organize hundreds of courses for the public and companies every year and the number increases every year.

96 % of clients are regular

Most of our clients are fascinated by our courses and repeatedly purchase them.
Spread unique system of Self Defense 

First of all, SORUDO is a reality-based self-defense system built on solutions that truly work and contain the potential to save lives.  Such techniques must be easily comprehended to be applied practically, making them quickly learnable. We use experience-based methods of teaching to combine the quick learnability, reality and fun our courses have to offer. This makes SORUDO usable, and easily learnable even for people without previous experience.

We try to solve any situation from start to finish. Therefore, our courses include prevention, communication, strategy, techniques to diminish a conflict from effective self-defense based on real situations to retreating and potential medical self-treatment. Even someone without any fighting experience or practice in martial arts can learn SORUDO.

We apply a science-based approach, constantly testing new techniques / educational methods / analyzing conflicts at a given workplace, and looking for the most suitable solution. 

The above-mentioned introduction is the reason for our success in a company clientele. Where the competition fails, we can provide a solution!


We are looking for an experienced entrepreneur or manager with enthusiasm for the product we offer, who would apply our verified business model in their country. Great leader, who is no stranger to being in charge, solving problems, and create pressure to meet the goals. 

  • Not only the product -> Business Model As Well!
    A great number of franchises offer only a product and leave you to take care of the rest. We will provide you with all necessities for a successful business in the branch, including a functional business model.
  • Business Model
    Sale is a common struggle of numerous companies. Various franchises tend to offer a product only. However, we also offer to share our verified market procedures with you along with the willingness to school your salesperson(s).
  • Marketing Materials
    We also have finished websites / catalogs / price lists / domains and more. This will be at your disposal as a turn-key service.
  • Recruitment
    To find, to appease, to choose, and to educate suitable people might seem like a problem these days. We, however, know the dos and don’ts due to the hundreds of applications from candidates we receive each month.
  • Regular support & mentoring
    The partnership is designed the way for us to participate in your profits and results. Therefore, it is in our interest to choose and prepare you to be successful.
  • Complete training of instructors
    You will get the option / obligation to regularly send your instructors for training with us. This is to ensure you have the right people by your side and provide excellent services to the clients on our behalf.
  • Methods to run your courses
    We have hundreds of courses prepared, waiting to be offered to the clients in your country.
  • Online Courses
    Our online courses waiting to be translated into your language are included in the partnership as well.

Be part of martial arts and self defense history, we are going to build legacy that will last for centuries. 


Investment will vary depending on the country, its size and local prices.

Low initial Investment

You need just to invest to the training of your instructors, translations, recruitment advertisement and starting company.

10-year License

Should you meet the terms of our cooperation, the license is renewed automatically after 10 years period.

Return on investment: 1 year

Setting up your business will take approximately half a year. You can expect your return on the investment (ROI) by the following six months.


Our revenue stream should be regular participation in your profits and results.

(For more details)

Do you want to know more about SORUDO system?

Try our Youtube channel

We try to translate some of our videos and publish them at least once a week. These videos are the easiest way to find out more about how we view self-defense, what's important to us and what we laugh at. (Don't forget to turn on the subtitles.)

Online courses on UDEMY

We are gradually translating our online courses into the Udemy portal. If you're interested in our courses on Udemy, let us know. We can give you one as a gift.

What are you waiting for?

Do not hesitate and let us know if you think you are the one we are looking for. We can choose only a single franchisee per country. Once a franchisee is chosen, there will be no turning back for another 10 years!
(Preferably for a lifetime!)