Become the CHIEF of SORUDO in your COUNTRY


Become a proud FRANCHISEE of an innovative business based in the Czech Republic, which has been saving lives and inspiring heroism for the past 23 years.  

This unique reality-based self-defense and conflict resolution system is recognized on every continent, in more than 17 countries.

You can be a part of our expansion and save lives via the courses of our original self-defense, first aid, and conflict resolution system that is primarily organized for companies, governmental institutions, and law-enforcement agencies.

Where you can already find SORUDO Franchises: 

Our Results & Achievements

On the Czech market consisting of 10 million citizens - over the last 5 years.

79 saved lives

This is the rising number of lives we saved through our courses.

25.879 clients

This is the increasing number of clients who have participated in our courses.

423 regular clients

Hundreds of companies can be considered as our regular clients that are repeatedly taking our courses.

More than 280 courses annually

We organize hundreds of courses for the public and companies every year; this number continuously increases.

283 participants

Participated in the biggest course we've made along with 14 lecturers and a few assistants.

96% loyalty

Most of our clients are fascinated by our courses and purchase them repeatedly.
Spread the unique system of Self Defense 

A complex system that saves lives

SORUDO is a reality-based self-defense system built on solutions that truly have the potential to save lives.  Such techniques must be easy to comprehend and acquire to make it aplicable in practice. We use experience-based teaching methods to combine quick learnability, reality and enjoyability in our courses. This makes SORUDO easy to memorize and use even for people without past experience.

We prepare you to solve any situation from its beginning until its end. Therefore, our courses include prevention, communication, strategy, and techniques that help diminish a conflict through effective self-defense, retreating, and potential medical self-treatment. 

We use a science-based approach - constantly testing new techniques / educational methods / analyzing conflicts in given sectors, and looking for the most suitable solution. 


Where the competition fails, we provide a solution!

Our Effective Business Model

Can a self-defense business be profitable? 

Other Franchises:

(You can own restaurant of any kind, photo is just for ilustration)

  • ❌  You invest 0.9 - 1.9M EUR
    ❌ It will take at least 12 months of training before you      can start
    ❌ On average you'll earn only 140k EUR annually
    ❌ Return on investment within 10+ years
    ❌ You compete with colleagues from other branches
    ❌ You'll pay for each article seperately
    ❌ Many hidden expenses

SORUDO Franchise:

(You can save lives with us while making money!) 

  • ✅ You only invest 20k EUR
    ✅ You can start within 3 months
    ✅ You can earn up to 30% of the whole turnover    because of the high margin rate
    ✅ The investment will return within the 1st year
    ✅ You have the support and knowledge of the whole organisation on your side
    ✅ Oly one investment at the beginning
    ✅ Transparent royalities and no hidden fees

Our partners for Kenya after their initial training: 

"It has a huge potential..."

Listen to what our partners in Kenya learned from their initial franchisee training.

Your business will be organizing courses
that save lives:

Different courses / products we can organize together.
Always interested target groups
Potential B2B clients in your country
Our usual sales conversion rate in B2B.


Many conflicts occur in this sector. Some patients are mentally ill, others are confused, and some can be under the influence of drugs. The staff has to deal with difficult situations, defend themselves gently and manage the restriction of patients that often have superior physical abilities.

Social Services

Social workers face various problems on a day-to-day basis. They regularly visit troubled households, supervise child safety, or even come to take children away from one's care. This is naturally a source of conflict increasing the risks they need to be prepared for.

Security and Armed Forces

Only a small part of the security sector receives a good training. Most security agencies have no training modules which can lead to a number of problems, from serious risk to legal consequences.

Clerks and Shop Assistants

Clerks typically work in remote locations outside of the city center. They need to be prepared to solve concerns on their own/with their colleagues. Theft, conflict, harassment, or attempted rape are only a few of the many dangers they face.


They take care of order, check tickets, hygiene, or taxes. Their work is risky and they deserve to be prepared for critical situations so that they can do their job without endangering themselves.

Schools and Educational Institutions

The teacher's work is difficult. Additionally to teaching, they must deal with aggression between children, first aid, as well as the protect the students in critical situations. We do anti-bullying and self-confidence programs for children as well.


They do honorable work that often take them to risky places. Together we can give them a sense of security at their passionate job.

Corporate and Private Companies

Our courses offer a fantastic team building opportunity for employees. We also open SORUDO clubs directly at companies so that employees can practice in trainings before or after work.


Even workplaces that tend to be safe can hide many conflicts. In some countries homeless and drug addicted people move to libraries during winter time, forcing librarians to deal with conflicts that go far beyond their capabilities.

And many more target groups that are tested to be suitable for our courses.

Some of our regular clients you may know:

The Potential in Your Country vs. Your Investment

Estimated trade turnover : 35.000 € for every 1 million citizens in your country

We keep testing new products and market them for new clientele to grow this number every year. 


Return of your investement : 1 year 

This is up to your skills, if you have the right skills and contacts already, the initial investment can return in just a few months. 


Licence : 10+ years (free renewal)

We are seeking only long-lasting partnerships. 


Lives we can safe : we save at least 16 lives/every 1 million citizens in your country

This is the main reason we exist. 


Initial investment : from only 20.000 €

Owing to our low risk policies, we only require a small investment at the beginning. We will also test your skills before making any agreement. 

Included in the initial investment:

  • Franchise fee
  • HR expenses
  • Training of instructors
  • Initial salary for salespeople
  • Starter pack for teaching courses
  • Marketing materials

More reasons to choose our Franchise: 

For warriors / fighters / trainers: 

  • 23 years of developing the SORUDO system
    You'll save the time of 23 years of development and join an organization that innovates day-by-day.
  • It really works
    Other self-defense systems are full of lies that give you fake confidence. We will never lie to our clients and will teach them practices that truly work.
  • Suitable for everyone
    We can also help women, children, seniors and anyone else who might need our trainings. As an example, we created a program specifically for disabled people.

For enterpereneurs / managers: 

  • 10+ years of business and sales development
    We've been doing business with self-defense and managing multiple companies for over 10 years. Right now, you can acquire all of our experiences with sales, HR and a truly unique product.
  • NO competition
    Thanks to our unique product, we can deliver a solution to companies that no-one else can.
  • Country exclusivity
    Most of franchise organizations make their own inner competition - we seek only one partner per country.
  • No risk!
    We won't require a contract, reservation, deposit or anything else until we tried our mutual co-operation and you had a chance to see that it works.

Apply and learn more!

What are you waiting for?

Contact us and find out more. 

Within a few days you'll be contacted by our Franchise director who will let you know the details of our possible co-operation.

Your future colleagues:

Some of our current partners


Partner in Kenya
I own a security company that deploys guards and guard dogs. In SORUDO I see next amazing product for my clients.


Partner in Brasil
I am doing Martial Arts all my life. Working for Judge, I meet many real life situations. I know SORUDO is the solution and I want to bring SORUDO to the Brasil.


Partner in the Philippines
Used to work in corporate for many years as a head of HR. But work was still the same. I want to achieve something myself and build business in my country.