Become a FRANCHISEE of an innovative company based in the Czech Republic, which has been saving lives and inspiring heroism in people for 23 years.  

This unique reality-based system of self-defense and conflict resolution is recognized in more than 17 countries and on every continent.

You can be a part of our story and save lives via the courses of our original self-defense system, first aid and resolving conflicts primarily organized for companies, government institutions, and law-enforcement agencies.

Where you can find SORUDO Franchise: 

Our Results & Achievements

On Czech market consisting of 10 million citizens over the last 5 years.

79 saved lives

This is the number of lives saved thanks to our courses which rises every year.

25.879 clients

This is the number of clients who have finished our courses, with more to come each year.

423 regular clients

Hundreds of companies can be considered our clients that have completed or are still taking our courses.

More than 280 courses annually

We organize hundreds of courses for the public and companies every year and the number increases every year.

283 participants

Have taken the biggest course we've made along with 14 lecturers and a few assistents.

96 % of clients are regular

Most of our clients are fascinated by our courses and repeatedly purchase them.
Spread unique system of Self Defense 

SORUDO is a reality-based self-defense system built on solutions that truly work and contain the potential to save lives.  Such techniques must be easily comprehended to be applied practically, making them quickly learnable. We use experience-based methods of teaching to combine the quick learnability, reality and fun our courses have to offer. This makes SORUDO usable, and easily learnable even for people without previous experience.

We try to solve any situation from start to finish. Therefore, our courses include prevention, communication, strategy, techniques to diminish a conflict from effective self-defense based on real situations to retreating and potential medical self-treatment. Even someone without any fighting experience or practice in martial arts can learn SORUDO.

We apply a science-based approach, constantly testing new techniques / educational methods / analyzing conflicts at a given workplace, and looking for the most suitable solution. 

The above-mentioned introduction is the reason for our success in a company clientele. Where the competition fails, we can provide a solution!

Great business model with SORUDO

Can be business with self-defence profitable? 

You can buy typical Franchise:

(You can own restaurant of any kind, photo is just for ilustration)

- You invest 0.9-1.9M EUR
- It will take at least 12 months of training before you can start
- On average you'll earn 140k EUR annually
- Return of investment within 10+ years
- You compete with colleagues from other branches
- You'll pay for each article seperately
- Many hidden expenses

SORUDO Franchise:

(You can save lives and create heroes with us!) 

- You invest 20k EUR
- You can start within 3 months
- You can earn up to 30% of whole turnover (calculation below), because of high margin rate
- The investment will return within the 1st year
- You have support of the whole organisation
- One investment at the beginning (more below)
- Transparent royalities and no further fees

Our partners for Kenya after initial training: 

Listen to our partners from Kenya after the initial training for franchisees talking about what they picked up from it.

Your business will be organizing courses
that save lives:

Various courses / Products we can organize together.
Target groups who are really interested about our courses.
Potential B2B clients in your country
Our usual sales conversion rate in B2B.

Healthcare sector

Many conflicts can occur in this workplace. Some patients are mentally ill, others are confused, or under the influence of drugs. The staff has to deal with difficult situations, defend themselves gently and manage the gentle restriction of a patient who is often a head taller than a typical nurse.

Social services

Social workers face various problems. Some visit troubled households, supervise child care, the financial situation of families, or even come to take children from one's care. This is naturally a source of conflict and the risks they need to be prepared for.

Professionals and armed forces

Only a small part of the security sector has really good training. Most security agencies have no training modules. This can lead to a number of problems, from risk to staff, but also to legal consequences if someone gets injured by the employees performing their job.

Clerks and shop assistants

Clerks, typically in remote locations such as gas stations, drugstores, pharmacies or jewelry stores on the outskirts of the city, face concerns about what to do if they are there alone or with a colleague and face theft, conflict, harassment, or attempted rape.


They take care of order, check tickets, hygiene, or taxes. Their work is risky and they deserve to be prepared for critical situations so that they can do their job without any worries.

Schools and education institutions

The teacher's work is difficult, in addition to teaching, they must also deal with aggression between children or from parents, first aid, as well as the protection of children in critical situations. We do anti-bullying and self-confidence programs for children.


They do deserving work that often take them to risky places. Together we can give them a sense of security at work.

Corporate and private companies

Our courses are a great benefit, teambuilding, or a gift for employees. We also open clubs directly in companies so that employees can practice before or after work.


Even workplaces that are safe at first glance can face conflicts. For example, homeless and drug addicts move to libraries in some countries during winter. The librarian then has to deal with conflicts that go far beyond their capabilities.

And 30 more target groups suitable for our courses, where we gain some level of success. There can be more in your country. 

You may know some of our clients:

Potential vs. INVESTMENT

Estimated trade turnover in the Netherlands: 1.200.000 € per year

And we keep testing new products and marketing for new clientele. This is going to grow every year. 

Return of investement: 1 year 

Actually this is up to your skills, if you have the right skills and contacts already, investment can return in a few months. 

Licence: 10+ years (free renewal)

We are seeking only long-lasting partnerships. 

Lives we can safe: at least 30 per year

This is the main reason why we want to grow. 

Initial investment: from 20.000 € (estimated)

We have low risk policy, we want only small investment at the beginning. We will also test your skills before making any agreement. 

All this is included in the initial investment:

  • Franchise fee
  • HR expenses
  • Training of instructors
  • Initial salary for salespeople
  • Starter pack for teaching courses

33 more reasons to choose SORUDO Franchise: 

For warriors / fighters / trainers: 

  • 23 years of developing of the SORUDO system
    You'll save 23 years of developing of a system and join the organisation that can employ professionals for further development of the system.
  • It really works
    Self-defense is full of bullshit, lies and fake confidence. We wil never lie to our clients.
  • It makes sense
    We will help those who need it the most, women, children, seniors and anyone else who might need our help. We have, for example, a program for disabled people.

For enterpereneurs / managers: 

  • 10 years of business and sales development
    We've been doing business with self-defense and managing a company for over 10 years. Right now, you can acquire all of our experience with sales, HR and a unique product.
  • The competition is missing
    Thanks to the unique product, we can deliver unique resolution to the copmanies, where the competition fails.
  • Country exclusivity
    Most of franchise organisations make their own inner competition, we seek only one partner per country.
  • No risk!
    No one will need a contract, reservation, deposit or anything similar until we will have tried our mutual co-operation and you will be able to see that it works.

Apply and learn about other reasons!

What are you waiting for?

It's non-binding, contact us and find out more. 

Within a few days you'll be contacted by our Franchise director, who will discuss details of our possible future co-operation.

Your future colleagues:


Partner in Kenya
I own a security company that deploys guards and guard dogs. In SORUDO I see next amazing product for my clients.


Partner in Brasil
I am doing Martial Arts all my life. Working for Judge, I meet many real life situations. I know SORUDO is the solution and I want to bring SORUDO to the Brasil.


Partner in the Philippines
Used to work in corporate for many years as a head of HR. But work was still the same. I want to achieve something myself and build business in my country.