The First Franchise for True WARRIORS

BECOME THE CHIEF OF SORUDO IN POLAND

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Become the CHIEF OF SORUDO in Poland

SAVE LIVES AND CREATE HEROES

SORUDO creates heroes through the original training of our self-defense, first aid, and conflict resolution system. Become our franchisee in your country to help us fulfill our mission of saving lives and protecting people worldwide.

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Where you can already find SORUDO:

Start your journey
We are already in Poland

We laid the first bricks for you - huge potential in your country

We already started our expansion into Poland and discovered an extraordinarily big potential in the country. We have conducted market testing in more than 7 main target groups and received the first orders not long after our start.

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B2B clients we already signed in Poland
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Current monthly turnover
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Instructors trained, 100+ new applicants
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Sales assistants in the country
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Contacts tested in various target groups
Your future collegaues

We have hundreds of applicants in Poland

Our local sales team

Wiktoria Czajka

Sales Manager

Monika Pilipczuk

Sales Assistant

Kinga Pienkowska

Sales Assistant

Katarzyna Ostrowska

Sales Assistant

Julia Banaszek

Sales Assistant

Our local instructors

Tomasz Gralak

Instructor

Jarosław Galuba

Instructore
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Our Mission

Save Lives

We are exceptionally proud that our courses save lives. This is why we aim to spread SORUDO across the globe and save as many lives as we can.

Protect People

We truly believe that a "Hero" is in every one of us. We only have to show people how to protect themself or anyone else who needs it!

Open Eyes

The world of self-defense systems is full of lies and false promises. We hate the bullshit and one of our missions is to debunk it.
Let's do it together
Spread our unique system of Self Defense 

A complex system that saves lives, and creates heroes able to protect everyone who needs it!

SORUDO is a reality-based self-defense system built on solutions that truly have the potential to save lives in real life situations. Such techniques must be easy to learn to make solutions useful in reality for anyone.

Using experience-based teaching methods to combine quick learnability, reality and enjoyability in our courses. This makes SORUDO easy to use, even for people without past experience or outstanding physical capabilities.

We solve any situation from its beginning until its end. Every course include prevention, communication, strategy, and techniques that help you avoid a conflict through effective self-defense, retreating, and potential medical self-treatment. 

We use a science-based approach for constantly testing new techniques and educational methods and analyzing conflicts to offer the most suitable solution in any given sector. 

What we mean by REALITY BASED SELF-DEFENSE

Reality based self-defense means for us the preparation for exactly what a real situations will look like. That means, you have to accept that the attacker is bigger than you, there might be more of them, and they can have weapons as well. 

For example watch this video: 

Where other systems fail, we provide a solution!

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Our Vision

We are seeking Franchisees to help us grow into more than 190 countries. 

We aim to expand SORUDO into different countries to create heroes and save lives globally. Our goal is to provide our complex self-defense system for anyone who needs it.

This year we aim to open new branches in at least 10 countries.

Be part of our mission
About The Franchise

THE FIRST FRANCHISE FOR TRUE WARRIORS

Make a living of doing what you love

Our Franchise can be a great combination of everything you need for happy life.

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What we can do together

There are many options what we can do in Poland

Courses for companies

More than 90% of your turnover.
We have more than 20 courses ready to target 50+ tested B2B groups in your country.

Video Content and online courses

To spread the message fast
10 online courses and 100+ youtube videos are just waiting for you to be translated.

Regular training (clubs)

Experienced warriors will be your best clients
In every city with over 100k population it is easy to open club of regular training. Hardest part will be to find dedicated instructor.

Courses for women and kids

To protect people who needs it the most
Once you set up online presence, it is easy to organize courses in every bigger town in your country.
Let's do it in your country

Our Results & Achievements in CZ

On the Czech market consisting of 10 million citizens - over the last 5 years.

83 saved lives

This is the rising number of lives we've saved through our courses.

38 900+ participants

This is the increasing number of individuals who have participated in our courses.

More than 721 courses annually

We organize hundreds of courses for the public and companies every year; this number continuously increases.

623 regular B2B clients

Hundreds of companies can be considered as our regular clients that are repeatedly taking our courses.

1311 participants at once

The number of participated in our biggest contract yet.

5 regional franchises

We have regional franchises in Brno, Plzeň, Liberec, Zlín, České Budějovice.
Our Ideal Franchisee

If you are still reading this page, there is a good chance it is you!

We are looking for someone with: 

  • Same values
    We need someone who will share the passion for the product and its purpose of saving lives. Ideally, he is a warrior himself with martial arts or self-defence experience.
  • Entrepreneurship and Ownership
    Also, you need to be able to take over ownership and the responsibility for results in your country. We will educate you, give you all the materials you need, but even though you can count on our help, the success of the franchise will depend on YOU.
  • Sales and marketing talent/skills
    Being a good sales manager is one of the key characteristics we are looking for. Every market is slightly different so you will need to be able to transplant the marketing and sales processes into your local environment.

If you are this person, don't hesitate to apply, we can build something amazing together! Even if you wouldn't want to cooperate as a franchisee, still get in touch with us, we might be able to figure out some other ways of partnership. 

Apply Now

Potential vs. Investement

Estimated yearly turnover: 110.000 € for every 1 million citizens in the country 

Profitability:  on average 53% of turnover 

Return of your investement: 3-10 months

Licence: Unlimited (conditioned only with results) 

Licence fee: from only 1.200 € 

Initial investment: from 14.000€

Royalities: 5-20%

We are working on "let's share success model", and royalities are progresive with your success. 

Apply to learn more

What are you waiting for?

We only seek one franchisee for your country. Don't miss your spot! 

Contact us

Within a few days you'll be contacted by our Franchise director who will let you know the details of our possible co-operation.

Your future colleagues:

Who will you work with on your Franchisee journey

Petr Cihelník

Director of Expansion
Once you sign the contract, I will teach you all you need to run your Franchise successfully.

Petr Moučka

CEO & Founder
We will discuss together your vision, ambitions, and your ideas how to make SORUDO even better in your country.

Levente Zacsko

Franchise Project Manager
I will be in touch with you once you've decided to contact us, we will speak about options of cooperation and I will guide you through the testing.
Become a part of the team
What you'll get for your investment

You will pay the cost of the license, so you can save 22 years of product development and more than EUR 1.000.000 in sales development. We have been building our Czech company for 22 years, Slovakian company for only 1 year, and in Poland, we broke into the market even after 3 months.

Team of Instructors

We already have 2 trained instructors in Poland.

Hiring: We have more candidates in your country
Testing: We are picking only 1/50 of the candidates 
Camp: Up to 14 days camp for instructors (to be ready to teach the courses) 
Follow-up training: They get the option to continue training with us

Products

Courses for companies: 10 Best-selling topics for the B2B market
Clubs: Content of training for the public (1 year after initial training)
Seminars for the public: 3 Best-selling seminars for the public
Online courses: 10 Online courses (you can translate into the local language)

Marketing materials

Website: Website with more than 50 pages you can localize
B2B catalogues: 10 Best-selling product catalogues
More products: Up to 30 more courses we can follow up with
Videos: 100+ Videos (you can translate it into the local language)
Trademarks: You will be allowed to use the Trade-marks of "SORUDO" and "NoBullshit - Just reality" self-defense 
History: You will instantly get 22 years of experience and authenticity to support your sales 

Sales Team materials

We already have 5 sales assistants trained and working in your country.

Hiring: We can help you hire the best people
Testing: We are picking only 1/80 of the candidates
Sales training: More than 10 video lessons, 50 pages of instructions and regular training for your sales team

Other Benefits

Safety rules
Terms and conditions
Recommended equipment

How to become a Franchisee

We have plenty of candidates to become Franchisee, our focus is to test you, not just sell the Franchise to you. 

Day 1: Application
After you apply it will take us 1-3 days to evaluate/read your answers and make a little research about you through the links you provided. Once we are done we will get back to you.

First week: Interview 
It's typically done through an online meeting, where we want to discuss your motivation, expectations and answer all of your questions.

Week 1-2: Conditions and non-disclosure agreement
We want to be completely open since beginning and be able to share with you every important information. Therefore, after the interview we will sign with you a non-disclosure agreement.

In the same phase we will provide you with the Franchise contract template, and specify the conditions for your country.

Week 2-4:  Test of cooperation
Our main motivation is not to sell Franchise but to build functional branches. Therefore, we wish to reserve the right to test your skills, and mutual cooperation. At least, you will have to go through:

• 1 day of testing to evaluate your talents and skillset 
• 2 weeks testing project, when we will organize something together in your country to see how the cooperation could look like in future. 

All of this is for being able to tell, if you will be able to handle the role of our Franchisee or not.

Week 3-5:  Personal meeting
The best case scenario is to meet you in person and spend some time together, you can visit our offices, meet your team members and spend some time with us.

Ideally, we also handle some training together, you have to see SORUDO from first hand.

Week 4+  Franchise contract
We will need some formalities from you, criminal record, bank records and other key informations to evaluate if there are no skeletons in the closet.

Start your application

Branches outside Czech republic and their stories:

How our branches perform in different countries

1999

Petr Moučka founds the SORUDO self-defense system and open its first branch in Hradec Králové - Czech Republic.

2008

After nearly ten years of system development, the first contract comes from Mexico, for the training of local security agencies, the special forces and the goverment.

2010

Established the first company that represents SORUDO. The transformation from a self-employment into a company and the beginning of growth started.

2016

Creation of the B2B department, recruitment of the first sales representatives and rocket growth through the beginning of B2B sales. Established the first SORUDO sales team in the Czech Republic.

2017-2020

Years of growth, we grow by +150-200%, over these years we mainly focused on courses in the Czech Republic.

2020 - 2021

Beacuse of the pandemic, 90% of sales stopped overnight, we had to re-organize our focus to online activities.

  • • 100+ new videos + 11 online courses 
    • 22 new instructors + new clubs
    • The “No-Bullshit  - just reality” brand is born to attract new cooperations
    • Opened SORUDO clubs in 5 new countries

2022

After the Covid restrictions, we re-opened our B2B department and started new branches in Brasil and Kenya. Also started expanding across Europe.

  • •  500+ sales representatives tested 
    •  19+ sales representatives hired 
    •  4 new countries opened 
    •  2 developed into functional branches
  • Our speed of progres is “only” 2 new countries / year.

1999

Petr Moučka founds the SORUDO self-defense system and open its first branch in Hradec Králové - Czech Republic.

2010

Established the first company that represents SORUDO. The transformation from a self-employment into a company and the beginning of growth started.

2017-2020

Years of growth, we grow by +150-200%, over these years we mainly focused on courses in the Czech Republic.

2022

After the Covid restrictions, we
re-opened our B2B department and started new branches in Brasil and Kenya. Also started expanding across Europe.

•  500+ sales representatives tested 
•  19+ sales representatives hired 
•  4 new countries opened 
•  2 developed into functional branches

Our speed of progres is “only” 2 new countries / year.

1999

2008

After nearly ten years of system development, the first contract comes from Mexico, for the training of local security agencies, the special forces and the goverment.

2016

Creation of the B2B department, recruitment of the first sales representatives and rocket growth through the beginning of B2B sales. Established the first SORUDO sales team in the Czech Republic.

2020 - 2021

Beacuse of the pandemic, 90% of sales stopped overnight, we had to re-organize our focus to online activities.

• 100+ new videos + 11 online courses 
• 22 new instructors + new clubs
• The “No-Bullshit  - just reality” brand is born to attract new cooperations
• Opened SORUDO clubs in 5 new countries

2023

 

Because of our ambition to build SORUDO branches, and save lives all over the world, we built a franchising system to grow faster than ever before.

 

This year we plan to open at least 10 new franchise branches.  

Apply

Slovakia

Slovakia start originally as a Franchise a few years ago. This is also how the whole Franchising idea started. Local entepreneur from Slovakia came and suggested to us the opportunity to sell him Slovakia Franchise. We set up franchise conditions, start to prepare him the team of instructors and the first sales starts running. But due to his medical issues, he had to quit to take care about his other companies. We buy the licence back before covid hit, during covid we had to wait couple of years, and now we can finally continue.
Our branch: It is now 1 year since we re-opened. We have 2 sales representatives locally and 2 instructors. Current revenue is 13.000 Eur / month.

Poland

Poland, we developed a few months ago, we hired first sales representative and after 19 days in, she was able to generate first contract with the local clients. A few weeks after that, we organized local camp for instructors, and after 43 days since we hired the first person, we realized first seminars in Poland. Now we continue to gradually grow a local business.
Our branch: It is now 3 months since we started. We have 2 sales representatives locally and 3 instructors. Current revenue is 6.500 Eur / month

Kenya

Kenya also started during Covid, our local partner want to travel in Czech republic to get the training and be able to teach SORUDO in his own security agency. But because of covid restriction we had to travel in Nairobi instead. Since then we are cooperating with dozens of local security agencies, couple of local companies, and we are currently working on penetrating into Kenya Police.
Licenced branch: Local partner one year since start. No stable stream of revenue. Contract-based business. Typical clients are: Government, Security agencies

Brazil

Story of Brazil started with the beginning of NoBullhit brand. Local instructor Eduardo came to the Czech Republic to get the training. He was really skillfull and stayed here more than a month to eventually pass the certification to become Country Instructor in Brazil. Since then, he organized a couple of camps and trained many local instructors. A few of them continue training with us, and open regular SORUDO clubs.
Licenced branch: Local partner one year since start. Non-funcional B2B sales. Business model: Clubs Active clubs: 3 cities

Mexico

First contract from Mexico came out of the blue in 2008, that time this was a really huge deal for SORUDO. A couple of instructors went there including the Chief Instructor and created a team of 12 local instructors inside of the biggest security agencies. Since then, we've travelled there many times for follow-up training. The initial goal was to become official training system for the biggest security agency in South America. But unfortunately, after some political and leadership changes, this project slows down. The local instructors are now on their own, some of them teach SORUDO in their own clubs, some of them continue as contractors in security agencies, and a few of them travel to Czech Republic regularly to train with us and spread the SORUDO as their own business.
No active business model. Locally 12 + SORUDO instructors. A few SORUDO clubs. Training for multiple security agencies

What are you waiting for?

We only seek one franchisee from your country. Don't miss your spot! 

Contact us

Within a few days you'll be contacted by our Franchise director who will let you know the details of our possible co-operation.